Whitney Cusack is an award-winning Executive Producer, Storyteller and Creative Leader based in Chicago…
working across brand, entertainment, and emerging media.
For more than 15 years, she has led productions and creative campaigns for brands including lululemon, Walmart, Metro by T-Mobile, StatusPRO, Nike, and Bank of America, developing story-driven work across digital, social, broadcast, and experiential platforms.
With a background in filmmaking and large-scale production leadership, Whitney is drawn to stories that blend emotional resonance, cultural insight, and strong creative execution. Her work spans branded content, integrated campaigns, documentary storytelling, and original content development.
After recently completing her Master’s in Cinematic Production Management at Quinnipiac University, Whitney founded 64 Pack Creative, a creative company built around production, original story development, and mentorship for the next generation of creatives. Inspired by the endless possibilities of a 64-pack box of crayons, it’s where she explores original IP, series development, and cross-platform storytelling in the evolving space between entertainment, brand, and community-driven narratives.
At the center of her work is a belief that storytelling should make people feel seen, connected, and moved, whether through a national campaign, a television series, or an idea still taking shape.
To put it simply, she loves what she does, and it shows in every frame.
Press & Features